Intel: New Markets Will Ignite Gains By 2013
Intel (INTC) is one of the largest multinational semiconductor chip makers for PCs and laptops. Its move into the mobile device market has been slow, and its core market is diminishing. However, the company has done a fantastic job in regards to trying to move forward with its finger on the pulse of the technology market and what consumers want. This is good news for the company, shareholders, and investors alike. Intel might prove to be a successful turnaround story, much like competitor IBM, whose financials are sitting at the high end of its 52-week range, and don’t show any signs of slowing down any time soon. It is too early to gauge any results for Intel, but the future does look promising.
One of the company’s most aggressive moves recently was its announcement of facial recognition television. This technology determines the gender and age of the person (or persons) watching TV by using Intel’s processing power to analyzing incoming data, and can change advertisements to better fit the specific audience. Privacy advocates have attacked this move, saying that it takes technological advancements too far.
Several companies are in the market of openly changing how advertisements are displayed to consumers (most everyone is familiar with Google’s AdWords). This technique would greatly benefit marketing corporations, as well as all the companies who are getting its products advertised to more specific audiences. Essentially, Intel is trying to prompt content providers to unbundle and give power back to the advertisers.To continue reading, click here.