AT&T: Small Business Could Drive Near-Term Gains
According to the Small Business Administration, there are roughly 23 million small businesses operating in the U.S. For most telecom companies, that’s a pretty large market. And with current changes to small business marketing strategies, especially the growing popularity of mobile marketing, small businesses need all the help they can get to stay profitable and relevant to new and existing customers. Unfortunately, it has been estimated that only 75% of small businesses have active websites, 31% of which can be accessed using a mobile device. In the following article, I will explain why AT&T (T) is in a unique position to help small businesses succeed through its service offerings and educational programs, and how this could positively impact its stock.
First, lets take a look at the telecom market and smaller business relationship as a whole. As more and more telecom companies realize the income potential of the small business market, new and easy-to-use tools and software are available to help these businesses attract new customers while maintaining consistent contact with existing ones. From an investment standpoint, it’s important to understand the various markets in which companies sell their goods and services to determine if a company is doing everything it can to maintain a strong presence. It’s fine for companies to become active in multiple markets, but each market must yield adequate revenue or the endeavor becomes pointless.
Merely selling products and services that help small businesses manage mobile marketing campaigns is not enough to satisfy this market.To continue reading, click here.